Privacy Policy

Variant Wizard's Privacy Policy

Last updated: July 21, 2023

Variant Wizard (also referred to as Variant Image Wizard + Swatch), hereinafter referred to as "the App", provides a service, hereinafter referred to as "the Service", that enables merchants who use Shopify to power their stores to add multiple images to a product variant and configure product options as swatches, buttons, or drop-downs.

Personal Information the App Collects

When you install the App, we are automatically able to access certain types of information from your Shopify account:

• Product APIs: access and manipulate your store's products and collections

• Theme API: access and edit the look and feel of your Shopify online store

• Shop APIs: access general settings and information about your store

Additionally, we collect the following types of personal information from you once you have installed the App:

• Information about you and others who may access the App on behalf of your store, such as your name, address, email address, phone number, and billing information;

• Information about individuals who visit your store, such as their IP address, web browser details, time zone, and information about the cookies installed on the particular device.

We collect personal information directly from the relevant individual, through your Shopify account, or using the following technologies:

• "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

• "Log files" track actions occurring on the App, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the App.

How Do We Use Your Personal Information?

We use the personal information we collect from you and your customers in order to provide the Service and to operate the App. Additionally, we use this personal information to: Communicate with you; Optimize or improve the App; and Provide you with information or advertising relating to our products or services.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. We share your Personal Information with the following third parties:

• Heroku: Cloud service provider

• Render: Cloud service provider

• Bunny: Cloud service provider

• DigitalOcean: Cloud service provider

• Cloudflare: Cloud service provider

• Vercel: Cloud service provider

• Microsoft Clarity: Behavior analytics

• Google Analytics: Web analytics service

• Firebase: Web application development platform

• Sentry: Crash and debug analytics

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• Google: https://www.google.com/settings/ads/anonymous

• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

• Facebook: https://www.facebook.com/settings/?tab=ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the App), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the App, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We reserve the right, in our sole discretion, to make changes or modifications to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last updated” date of this Privacy Policy, and you waive any right to receive specific notice of each such change. It is your responsibility to periodically review this Privacy Policy to stay informed of updates. You will be subject to, and will be deemed to have been made aware of and to have accepted, the changes in any revised Privacy Policy by your continued use of the App after the date such revised Privacy Policy is posted.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at [email protected].